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On their fourth offering, Stankonia, Outkast took their boldest step to date by dropping four million listeners into a big old vat of stinking funk. It also inspired a whole new wave of Southern hip hop groups such as the Field Mob, Nappy Heads, Crooked Lettaz, and others to step to the forefront with live instrumentation and advance lyricism. Declared a hip hop classic by several hip hop publications including tile Source and Rap Pages, the duo's third LP blended elements of both '70s soul, funk, jazz and reggae with hip hop to create a record that opened three million people up to new musical possibilities for the genre. Their third album, Aquemini placed the two MCs at a major plateau in their career. Filled with a spaceship full of trunk rattling funk gleaned from the spirit of Sly Stone, Mandrill, and George Clinton, plus Dre and Big Boi's clever lyrics celebrating everything from growing old to the wheels of steel, A TLiens solidified the duo's position as one of the leading groups on the cutting edge of hip-hop. This time around a million and a half people were more than willing to listen to Outkast's brand of space age hip-hop funk. Their sophomore LP, A TLiens based duo showed the world that the South really did have something to say.

The subsequent debut, LP Southernplayalisticadallacmuzik, filled with sparse samples and live instrumentals that hark back to the golden era of '70s soul, sold a million copies and announced to the world that, in the immortal words of Dre, "the South got something to say." The tremendous response to that single convinced the label to sign Dre (Andre Benjamin) and Big Boi (Antwan Patton) as the R & B based label's first hip hop act. Their foray into hip-hop began in 1994 with their classic hit "Player's Ball," one of the singles on La Face's Christmas album. Throughout the history of their illustrious career, Outkast has consistently delivered a string of hit albums that have displayed the highest levels of musical creativity while remaining true to the spirit of hip-hop.įrom their platinum debut Southernplayalisticadallacmuzik to the multi-platinum critically acclaimed Stankonia, LP, Outkast is one of the few contemporary recording, acts who manage to gain at least a half a million new fans with each record. These individuals are not only listed among the hip-hop elite, but are counted as champions of pop culture. Those unique individuals whose work constantly display the kind of innovation that commands both respect and adulation from fans and peers.

Many of those lucky enough to hang on the scene for more than a couple of years do so by regurgitating the popular formula of the day. Hip-hop history is replete with many artists who came in with a big bang, only to leave the next year with nothing more than a fizzle. In the volatile world of hip-hop, where fans are as fickle as a two-headed coin, it is extremely hard to stay in the game, let alone stay on top of your Game.